David Mitchell is an author, perhaps well-known for his experimental story-telling in works such as "Cloud Atlas" (made into a film in 2012). In 2014, he experimentally (and serially) published a story called "The Right Sort" to promote his upcoming novel "The Bone Clocks".
To do this experiment, he first wrote down sentences of the story in a certain manner which made it easier to publish them. What was the experiment?
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He published the story as a series of tweets.
More here.
This day last year: Q.1029