This is a screenshot of a search on Google Trends for a specific keyword. For those not familiar with such a trend graph, this image shows the amount of Google searches (and the amount of news coverage) for the keyword over time. You will notice that there was a highly significant spike of searches for this keyword in June 2011 - in fact, the peak (indicated by "A") was on June 9th.
This search term consists of two words and was related to a person called Lester Polsfuss. What term and why the unusual spike?