Quoting from Wikipedia, a
macron is a diacritic (typographical mark) placed above a vowel, that usually marks a long or heavy syllable. (The mark looks like a hyphen.) It's not very commonly used, unless to mark pronunciation. Recently, a home version of a technology product was launched, and the first part of its name is "ūmi". Speculation is that the name stands for "you-me", because of what the product does. However, technically, the macron above "u" means the pronounciation should be "oo-mi". Anyway, what product and which company?
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"ūmi telepresence", Cisco's new home telepresence system.