Nov 7, 2010


In October this year, this American apparel company changed its logo to a new one with changes to the colour and font (see the images above - the gap has the missing name). The change, which was only visible online, came in for severe criticism by customers on social media sites like Facebook and Twitter. Eventually, the change was rolled back via an announcement on Facebook. There has also been some speculation that this was just a clever marketing stunt. Which brand? (Incidentally, the blue box in the logo usually changes to red during the Christmas holiday season).

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