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Kevin Pietersen, Ben Hilfenhaus and Mitchell Johnson are part of something which was conceptualised in 1999 in Australia and has since spread to New Zealand, UK, and to the US. The aim is to increase awarenness about issues affecting male health, particularly prostrate cancer.

In this event, there are specific definitions about what isn't a moustache, such as:

"1. There is to be no joining to side burns – That’s a beard."
"2. There is to be no joining of the handlebars – That’s a goatee."
"3. A small complimentary growth under the bottom lip is allowed (aka a tickler)."
A participant has to start clean-shaven since no head-starts are allowed.

What is the name of this event, which is a portmanteau involving the item in question and the month in which it is held?
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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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