This phrase was first used for an event held in Washington, D.C, USA on Oct 16, 1995. The leading organisers were the 'Nation of Islam' and was largely to highlight various issues regarding African Americans. Expectedly, the estimate of the actual attendance widely varies.
This phrase has now been applied to a much more recent event. What phrase?
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"Million-man march". Protestors in Egypt organised an event called "March of the millions" in Cairo.