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The bank Credit Suisse has an ad campaign featuring this sporting star, the tagline of which is "Helping __ __ Relax Since 1981." (A new photo series in this campaign was launched recently). According to them, the star's parents Robbie and Lynette opened a savings account with them (or rather, their predecessors) a few weeks after his birth.

So who is in this campaign?

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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