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This Amul advertisement appeared in January this year. The subject is a media campaign by the Hindustan Times newspaper on Jan 29 in Mumbai. What was to be avoided that day?

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Image: Amul

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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