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Wolff Olins is an international branding firm that is responsible for the logo's redesign. The change in the logo (and indeed in the firm's name) was necessitated by the dissolution of a twenty-plus year partnership.

A breakup of the new logo could be said to yield a triangle, a parallelogram, and a trapezium. The colours are retained from the previous logo.

What corporate rebranding, announced amidst much fanfare, is this?

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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