Aug 25, 2011


Wolff Olins is an international branding firm that is responsible for the logo's redesign. The change in the logo (and indeed in the firm's name) was necessitated by the dissolution of a twenty-plus year partnership.

A breakup of the new logo could be said to yield a triangle, a parallelogram, and a trapezium. The colours are retained from the previous logo.

What corporate rebranding, announced amidst much fanfare, is this?

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