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ICM Registry is a company that is sponsoring and organizing a new top-level domain (the likes of ".com" etc.). Businesses and people will be able to buy domain names under this TLD soon. But before that, the company is administering what it calls a "sun-rise" period. During this fifty day duration, other companies and well-known people who do not want to be associated with this TLD can request that no domain name with their names be sold. There is a process that will look at the validity of such requests and if accepted, a fee is taken from the requester.

For what TLD is this happening?

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