Oct 10, 2011

Q.375

The "World Earth Catalog" was created by Stewart Brand in 1968 and published continuously for a short duration of four years (there was the odd issue now and then after 1972). The catalog would document various tools, information, products, and ideas that appealed to those who subscribed to the counterculture movements of the 60s in the US. These were people who were interested in ecology, the environment, sustainable living, etc.

The image here is of the back cover of the last issue in 1974, with a four word phrase (blanked out) on it. In 2005, this burst into prominence and has been with us in one form or another. Once again, in early Oct 2011, it was once again widely quoted.

Which phrase? Image: The Car Free American Blog

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