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The Swiss business giant Nestlé has a dog food product called "Beneful" (under its Nestlé Purina pet care company). What unusual ad, targeted at their real customers, have they launched on Austrian television in October this year?

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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