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Microsoft has evolved a new "design language" i.e. a set of principles for signs, typography, and user interfaces, which is especially in use for its Windows Phone 7 product. The company also plans to apply to this to other existing products and upcoming ones like Windows 8 OS.

The design aims to emphasize data and its readability while de-emphasizing UI elements such as frames. The inspiration for this design system was partly derived from signage seen in public transport systems, especially in the Seattle area, which no doubt also influenced the name for this design language.

What is this system called?

Question based on a suggestion by Harsh Nene
Image: The Guardian

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