May 14, 2012

Q.592

Economists are fond of making indices out of consumer goods to make comparisons between countries and spot trends. Examples of these are the Big Mac index, the hemline index, and the lipstick index. Ruchir Sharma, a bigshot at Morgan Stanley, is no different.

In his latest book "Breakout Nations: In Pursuit of the Next Economic Miracles", he uses the cost of staying in a hotel chain in various countries to determine which emerging markets have an 'expensive currency' (for instance, of the BRICS countries, Brazil is the most expensive).

Which hotel chain?

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This day last year: Q.226

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