Jul 6, 2012


The company redesigned the logo for its main product and revealed it in early 2012. This was co-designed in partnership with a design firm called Pentagram. The exercise began with the question by Paula Scher of Pentagram: "your name is ____. Why are you a flag?".

This eventually led to a change in the core element of the logo, something that's been around for almost two decades. Which logo?

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This day last year: Q.279


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