Jan 25, 2013


In 2012, Nike (which is not an Olympic sponsor) launched its "Find your Greatness" campaign that featured amateur sportsmen around the world (in places like Jamaica, Ohio, Qatar, Nigeria, and Norway).

This made the IOC mad as it was yet another example of Nike's clever strategy that just fell short of ambush marketing.

What was in the campaign that slyly associated itself with the Olympics without overtly saying so?

From my Mood Indigo quiz at IIT Bombay, 2012

[+ Show Answer]

This day last year: Q.482


More Quizzing Goodies from Thinq2Win