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Q.848

In 2012, Nike (which is not an Olympic sponsor) launched its "Find your Greatness" campaign that featured amateur sportsmen around the world (in places like Jamaica, Ohio, Qatar, Nigeria, and Norway).

This made the IOC mad as it was yet another example of Nike's clever strategy that just fell short of ambush marketing.

What was in the campaign that slyly associated itself with the Olympics without overtly saying so?

From my Mood Indigo quiz at IIT Bombay, 2012

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This day last year: Q.482

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Q.2336

In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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