Feb 9, 2013


Wolff Olins (whom we earlier met in IZ 329) is an international branding firm that boasts of a lot of work in rebranding exercises. In this note, they are describing the birth of a company's name, that came into prominence in India since November 2012:
Working closely with Anthony Greener of Guinness and John McGrath of Grand Metropolitan, Wolff Olins shaped a vision for the new business รข€“ that it would be about everyday pleasure everywhere. From that vision, we defined a set of corporate values, a new name and a brand expression. The name combines "everyday" [...] and "everywhere" [...].
Which company?

[+ Show Answer]

This day last year: Q.497


More Quizzing Goodies from Thinq2Win