The Language Council of Sweden (or "Språkrådet") is a semi-governmental body that is responsible for the promotion and well-being of the Swedish language. Each year, they release a list of words that they consider have "entered" the language and popular usage.
Such a list in March 2013 ran into trouble after a company objected to an inclusion that had their name in it (the word meant you couldn't use them). Which company and what could you not do?
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Google objected to the word "ogooglebar" which means the adjective "ungoogleable". I'm sure you didn't try to 'google' for the answer.
This day last year: Q.550