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This vehicle company was founded in 1903, and so is celebrating its 110th anniversary in 2013. A series of events have been organised and a slogan of "110 years of freedom" is being used. One of the two major events was held in Rome and even the Vatican (somewhat incongruously), where the Pope blessed the vehicles and its users.

The other one will be in the city where the company HQ is located i.e. Milwaukee, during the Labour Day weekend in September.

Which company?

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This day last year: Q.628

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