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What is the sporting connection to this ordered list of businesses/brands?

  • Canon
  • Today
  • Barclays
  • Endsleigh
  • Nationwide
  • Coca-Cola
  • npower
  • Sky Bet

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This day last year: Q.688

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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