On this expensive piece of advertising space, their predecessors were UNICEF and the Qatar Foundation. In 2013, commercially, they have gone where no brand has gone before, much to the disenchantment of many who feel they own a piece of that advertising space.
Who and where are they advertising?
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Qatar Airways and the FC Barcelona shirt. For years, Barca has taken a high moral stand of not signing up for a commercial shirt sponsor. They finally succumbed a couple of years ago, which has come into effect from the 2013 season.
Not all the fans like this.