Jan 30, 2014

Q.1218

In December 2013, this technology company signed a deal with the Spanish football club F.C.Barcelona to put their logo on the inside of the team's official jerseys. This was largely hailed as a smart move, as it nicely fits in with the company's 'interior positioning'.

So when Barca players celebrate a goal by pulling their shirts inside-out, what will you see inside?

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This day last year: Q.853

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