"Better Together" is the leading campaigner for one of the two sides involved in this 'contest', which will be decided in September 2014, and has taken a 'nae' view of things. "Yes ____" is the leading campaigner for the other, more positive, side. What word fills the blank?
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Scotland - these are the two organisations leading the charge for the Scottish referendum to decide whether Scotland will declare independence from the UK.
More here.