#KholoBC is a social media campaign in Pakistan, that takes its name from a 2014 song of the same name released by performers Adil Omar and Ali Gul Pir. The song, the last two letters of which are a reference to a expletive familiar to speakers of Hindustani, advocates for the "opening" of what?
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YouTube, which has been banned in Pakistan since 2012.
More here.
This day last year: Q.960