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Fairlife is a new dairy brand launching in the US in 2014, that claims to sell nutritious milk that also tastes good. It has registered the trademark 'from grass to glass'. This is a joint venture between American dairy farmers and which company, whose involvement in this is leading to Fairlife being dubbed as 'Milka-___'.

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This day last year: Q.1151

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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