Fairlife is a new dairy brand launching in the US in 2014, that claims to sell nutritious milk that also tastes good. It has registered the trademark 'from grass to glass'. This is a joint venture between American dairy farmers and which company, whose involvement in this is leading to Fairlife being dubbed as 'Milka-___'.
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Coca-Cola (the brand is being nicknamed by some as 'Milka-Cola').
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