The biggest challenge and most fun part of this move, however, is the fight we’re going to be picking with Yelp. In the market they have dominated for so long. After all, like Mark Twain famously said, it isn’t the size of the dog in the fight, it’s the size of the fight in the dog”
What ‘move’ is Deepinder Goyal talking about?
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Zomato acquires US company Urbanspoon for Rs 360 crore
The acquisition also marks Zomato's entry into the biggest market for the space. Urbanspoon is said to be next only to Yelp in the restaurant discovery business in the US.