Kevin Zaborney came up with this idea. This ‘day’, thus occurs annually on Jan 21st. It started in 1986 and he chose this date since it fell between Christmas/New Year’s eve and Valentine’s day/Birthdays. Therefore, he inferred that people are generally in low spirits during this time.
Although he thought that his idea would fail, he considers that ‘American society is embarrassed to show feelings in public’, which he wanted to change.
So what tradition did he start?
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National Hugging Day