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Kevin Zaborney came up with this idea. This ‘day’, thus occurs annually on Jan 21st. It started in 1986 and he chose this date since it fell between Christmas/New Year’s eve and Valentine’s day/Birthdays. Therefore, he inferred that people are generally in low spirits during this time.
Although he thought that his idea would fail, he considers that ‘American society is embarrassed to show feelings in public’, which he wanted to change.

So what tradition did he start?

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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