‘Race Together’ is an initiative started by a Company. The chain will have its workers in the US outlets write Race Together on their containers alongside the image of the twin-tailed ‘Siren’. They also plan to publish Conversation Guides on racial discrimination.
However, the campaign has received a lot of criticism for having a political agenda and being a mere marketing ploy.
Which famous brand are we talking about?
[+ Show Answer]
Starbucks
CEO Howard Schultz has defended the campaign after the backlash. This is not a Marketing or P.R. exercise, he said.