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‘Race Together’ is an initiative started by a Company. The chain will have its workers in the US outlets write Race Together on their containers alongside the image of the twin-tailed ‘Siren’. They also plan to publish Conversation Guides on racial discrimination.

However, the campaign has received a lot of criticism for having a political agenda and being a mere marketing ploy.

Which famous brand are we talking about?

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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