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It was initiated in 1954. Its earlier suggested name being ‘Grand Prix’
At the end of 1954, the Board of Directors invited several jewelers to submit designs for a ____, in tribute to the coat of arms of the City of Cannes.
The original design was by the jeweler Lucienne Lazon

In 1955, Delbert Mann became the first one and Jacques Audiard became the latest one on May 24 2015.

What are we talking about?

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