"Machete Kills" is the third in the "Machete" series by Roberto Rodriguez, and will release in 2013. In the film, Danny Trejo, the eponymous action hero is recruited by the US President (no less) for a mission.
The US President is being played by Carlos Estevez, who is being 'introduced' in the film. However, we have already been introduced to this actor. How?
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Carlos Estevez is the real name of the actor and noted bad fellow Charlie Sheen. He's using his real name for this film probably as part of a general Hispanic milieu.
More here.