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Publisher David Davidar (who was with Penguin Books until a scandal forced his resignation) has recently launched a new publishing company along with Rupa Publications India. (The image above shows the logo of the new company.)

The name of this company is the first letter of the alphabet in ancient scripts (Canaanite and later Phoenician) and is said to have come from an ancient word for "ox". Eventually, it influenced the corresponding alphabets in languages such as Greek and Arabic.

What is this word?

Image: The publisher's Facebook page

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