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Earlier this year, to what has the Australian government proposed the following changes be made mandatory:

  • No logos, no additional text, no attractive images
  • Brand name to be printed in a small font (same for all brands)
  • Olive Green coloured packaging (apparently olive green is the least appealing of colours)

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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