Klout has something called "Klout Perks" through which it offers new products or services to 'influencers'. This is now being used to promote a new short story by a leading author. This story (in eBook form) called "Mile 81" will first be available to Klout influencers a week before it goes on sale. The author has had a close relation with new technology vendors and websites, so this is entirely in keeping with that trend.
Which author?