Diageo, the liquor maker, announced in November 2013 that a limited edition of its White Horse blended Scotch whisky will be issued in December 2013, which will be available until mid-2014. The Asia-Pacific region will see the release first, followed by some other regions.
For what specific reason has Diageo issued an edition of this brand?
[+ Show Answer]
2014 is the Chinese Year of the Horse, so Diageo is using this as a marketing hook.
More here.