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Procter and Gamble, the consumer goods company, announced in January 2014 that it was launching a new set of three flavoured toothpastes under the brand name "Crest Be". While two of these flavours are "Lime Spearment" and "Vanilla Mint", the third flavour caused a lot of public ripples with some people wondering if this was the right thing to put next to your teeth.

Which flavour?

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This day last year: Q.855

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In Jan 2017, Finland became the first country in Europe to officially experiment with this socio-economic concept. Similar experiments are scheduled for many Dutch cities and the Canadian city of Ontario in 2017. In the case of Finland, the figure is 560 Euros a month. What concept?

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